11600 Columbia College
Drive Sonora, California 95370 209·588·5100
Recommended for Success: Comfort with web-based research and word processing.
Lecture: 3 hours
An introduction to the M.I.C.E. industry (Meetings, Incentives, Conventions and Events) Basic steps in planning and carrying through an M.I.C.E function (Event focus), from conception to implementation and review. Principles of costing and promotion. Community issues. Field trips may be required.
