11600 Columbia College
Drive Sonora, California 95370 209·588·5100
Recommended for Success: Previous basic experience with word-processing, desk-top publishing, and internet are recommended
Lecture: 3 hours
This course prepares students for entry into the travel/recreation business as a tour operator. Focus is on the "back of the house" support aspect of operations required to conceive, research, and successfully execute the tour product.
Themes, costing, itinerary design, liability matters, identifying both tour leaders and suppliers, scheduling, and target marketing will be considered. A basic tour package will be developed and accompanying brochure designed. Previous basic experience with word processing, desktop publishing and Internet are recommended for success. Field trips may be required.
