11600 Columbia College
Drive Sonora, California 95370 209·588·5100
Lecture: 3 hours
This course will orient the student to current operational and management practices within the ecotourism, adventure tourism, and heritage tourism segments of the travel industry. Special emphasis will be placed on the challenges faced by small, start-up businesses (for profit, non-profit, community-based, cooperative). Model sustainable tourism operational planning will be introduced through use of MS Word computer templates. Case studies of successful small and community-based tourism businesses (including craft sales) will enable students to model their own initiatives on globally recognized success stories. Previous or concurrent coursework in marketing and small business accounting are recommended for success.
Field trips may be required.
