Introduction to Tourism Marketing, Sales & Service

	11600 Columbia College Drive Sonora, California 95370 209·588·5100

HPMGT 162:	Introduction to Tourism /Hospitality/Recreation Marketing, Sales and Service 3 units Recommended for Success: Experience using the Internet/Web and word processing. Lecture: 3 hours This course will emphasize the sales and promotion of the services that the tourism/hospitality industries offer guests. The development of business through personal selling, media, advertising, and publicity are covered. Quality customer service will be addressed through the practice of responsive telephone manners and problems-solving techniques. May be repeated one time.
Fall 2008	HPMGT 162 Syllabus	Instructor: Tepper, B


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