INTRODUCTION TO TOURISM/HOSPITALITY/ RECREATION MARKETING, SALES AND SERVICE

Semester	Spring 2007 Tuesday 6:00 – 9:05 PM	Room	Fir 2
Instructor	Bruce Tepper, CTC, CITE	E-mail	tepperb@yosemite.cc.ca.us or bbtepper@aol.com
Phone	209-536-1180	Office hours	Mondays: after 4:00 PM By appt only

Course description

Introductory course in understanding the meetings, incentives, conferences & event planning industries (M.I.C.E.) providing an overview of each field and the career opportunities that exist.

Required textbooks

Meetings, Expositions, Events & Conventions, George Fenich, PhD.(Pearson, Prentice Hall 2005)

APEX Office Ready for Meeting & Event Planning, templates of facility forms, Convention Industry Council, to be ordered online at http://www.conventionindustry.org/shop/ordermenu.htm.

At the link, click on either of the “Please Click Here to Proceed with Your Order” buttons and on the next page, click “CIC Publications”. Order the item market FAC 2003 (Apex Facility forms). The cost is $17.00 plus $5.95 shipping.

Supplies/Extra Expenses: One diskette or CD-ROM to record your final project document.

A professional “portfolio” binder for presentation of your graded “Individual M.I.C.E. Plan Outline”

Transportation to visit the meeting venue for your final project presentation and for field trips

Helpful Skills/Related Subjects

Web surfing, simple word processing, simple desk top publishing, and public speaking. There are no course prerequisites except related skills.

Goals of this course – Upon completion of this course, students will be able to:

1. Recognize and differentiate the four key sectors within the M.I.C.E. industry today.
2. Organize and execute a simple event.
3. Understand and utilize the new industry-standard APEX software.
4. Develop a formal “Planning Outline” for a M.I.C.E. related event (student choice)
5. Identify trends within the industry.
6. Understand career opportunities within the industry.

What is expected of each student?: Complete assigned reading and written exercises prior to each class.

• On-time attendance is expected. Part of your grade is class participation and tardy arrivals and missed classes will account against your total grade.
• If you will not be attending class (emergency or illness), please leave me a message (phone or e-mail).
• If you miss more than two classes without prior approval, you will be dropped from the class.

Requirements/Grading Methods

Class participation 40%

Periodic assignments 30%

Final “exam” (project) 30%

Final Total Score 100%

Week	Topic/Focus	Required Reading	Exercises Due
#1 Jan. 8	Introductions: Course overview	None	None
#2 Jan 15	NO CLASS	HOLIDAY
#3 Jan 22	Introduction to the M.I.C.E. industry	Chapter 1	Exercises for the next class will be distributed
#4 Jan 29	Planning, Organizing & Directing… and Who Holds Events?	Chapter 2 and 3	Exercises for the next class will be distributed
#5 Feb 6	Selecting venues and space	Chapter 4	Exercises for the next class will be distributed
#6 Feb 13	Exhibitions, & Service contractors	Chapter 5 and 9 Apex Template 3	None
#7 Feb 19	NO CLASS	HOLIDAY
#8 Feb 26	Special Events Mgt, Festivals & Parties	Chapter 6	Exercises for the next class will be distributed
#9 March 6	Food, beverage & catering	Chapter 7 Apex Template 1	Exercises for the next class will be distributed
#10 March 13	Destination Mgt & Receptive Services	Chapter 8 Apex Template 2	Exercises for the next class will be distributed
#11 March 19	Program Planning & Non Profits	Chapter 10 Apex Template 4	Exercises for the next class will be distributed
#12 March 26	CVB’s & Incentive Travel	Chapter 11 Apex Template 5	Exercises for the next class will be distributed
#13 April 2	Legal issues, ethics & careers	Chapter 12	Exercises for the next class will be distributed
#14 April 9	Technology & Int’l Issues	Chapter 13 and 14	None
#15 April 16	Putting it All Together and review	Chapter 15	None

#16 April 23

FINAL INDIVIDUAL PRESENTATIONS

6-9 PM

** Please note: Field trips will be added to this syllabus and may require rescheduling and/or combining some of the class meetings. Students will be notified in advance of any such changes.

Columbia College adheres to Section 504 of the Rehabilitation Act of 1973 that stipulates that no student shall be denied the benefits of an education’…solely on the basis of disability. ‘Disabilities covered by Section 504 and the American Disabilities Act include but are not limited to learning disabilities, hearing, sight, or mobility impairments. If you have a condition that may impact your work in this class and for which you may need accommodations, please contact me by Sept. 1 or visit or call the DSP&S office in the Manzanita Bldg. Or call them at 588-5130 by Sept. 8.