Principles of Marketing

	11600 Columbia College Drive Sonora, California 95370 209·588·5100

BUSAD 30:	Principles of Marketing 3 units Lecture: 3 hours Marketing principles, policies, and functions, price policies and controls, trade channels, merchandising, market research, advertising, and competitive practices. (MJC BUSAD 245) Transfer: CSU
Fall 2008	BUSAD 30 Syllabus	Instructor: Ponder, I
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